For every action, there is an equal and opposite reaction. Isaac Newton, 1687
Every action has a consequence.
Every day, we make choices. We travel.
Our choices create emissions.
Most of them are invisible. But they are real.
And every choice leaves something behind.
CO₂ emissions.
One choice seems small.
But emissions accumulate.
Day after day. Month after month.
So the question isn’t whether we create an impact.
We already do.
The question is: what do we do about it?
Will you take responsibility for your share?
You can take action today.
Not someday.
Not through someone else.
Today.
But this isn’t only about you.
Imagine thousands of people making the same decision.
Individual responsibility becomes collective action.
A global movement powered by people.
People who choose to take responsibility for their carbon footprint.
People just like you.
A global movement built from individual decisions.
One person. Then another. Then thousands.
And turn participation into something real.
A tree.
Planted because someone chose to act.
One tree changes little.
Millions change landscapes.
And together, they remove CO₂ from the atmosphere.
KILOGRAMS TOGETHER, WE CAN REMOVE CO₂ AT SCALE.
TONNES TOGETHER, WE CAN REMOVE CO₂ AT SCALE.
MEGATONNES TOGETHER, WE CAN REMOVE CO₂ AT SCALE.
GIGATONNES TOGETHER, WE CAN REMOVE CO₂ AT SCALE.
It starts with one decision.
Find out what yours could change.
Welcome to Project ATLAS.
Illustrative annual footprint: monthly emissions in kilograms of CO₂, January to December: 540, 620, 710, 580, 760, 910, 1000, 870, 690, 640, 520, 560. Annual total: 8,400 kilograms, or 8.4 tonnes. The forest and removal scales describe a collective ambition, not current project results.
HOW IT WORKS
So, what is the basic idea?
We grow new forests of Paulownia trees to remove CO₂ from the atmosphere and turn part of that captured carbon into durable products and biochar.
Participants fund verified tonnes of CO₂ removed on their behalf — based on carbon that remains durably stored after process emissions and carbon losses are accounted for.
Illustrative process. Particle counts and sizes do not represent measured quantities.
Plant new forests
Paulownia trees are planted on new forest sites, a process which emmits CO₂.
Forest growth
CO₂ absorbed from atmosphere into leaves, stems, trunks and roots.
Harvest
Trees are cut; trunks and crowns separate. Handling and transport also have emissions.
Regrowth
Stumps remain. New shoots grow into a selected stem for the next cycle.
Logs
Trunks travel to the sawmill.
Sawmill
Useful timber is separated from processing residues.
Durable wood products
Carbon retained in long-lived products.
Long-term storageBranches & tree tops
Suitable residual biomass.
Sawmill residues
Offcuts, sawdust and bark join the biomass stream.
Pyrolysis
Residual biomass is converted in a low-oxygen process.
Biochar
Stable carbon stored for the long term.
Long-term storageWood vinegar
A useful co-product; not counted here as durable storage.
Biogas
Produced gas supplies energy.
Process energy
Part of the gas powers pyrolysis.
Electricity
Excess gas can generate electricity.
Material flow: harvest leaves stumps for regrowth, sends logs to the sawmill, and branches and tops to biomass processing. Sawmill residues join that biomass at one pyrolysis plant. Biogas feeds process energy back to pyrolysis; excess gas can generate electricity.
FROM CAPTURE TO NET REMOVAL
Illustrative split — not measured project proportions.
WHAT MAKES ATLAS DIFFERENT
CO₂ emissions have a source.
CO₂ removal should have a place.
We know where many of our emissions come from — a car tailpipe, a factory, a power plant, a farm.
But the idea of CO₂ removal is often abstract.
ATLAS is designed to make it physical.
01 / REAL LAND
Every tonne should exist somewhere in the real world.
With ATLAS, carbon removal is connected to identifiable land, identifiable trees and measurable biomass.
Your removal is not just a number.
It has a location.
Every participant receives access to a map showing the trees associated with the project area actively removing CO₂.
- Tree ID
- ATLAS-12345
- DBH / height
- 43,2cm / 27,4m
- Biomass
- 1.024 kg dry biomass
- Last inventory
- 25-08-2026
02 / REAL MEASUREMENT
We measure growth.
We do not simply assume it.
Each tree is periodically measured. Diameter, height, survival and forest inventory data are used to estimate biomass and the CO₂ removed from the atmosphere.
- DBH + height + forest data
- Biomass estimate
- Carbon estimate
- CO₂ uptake estimate
Measurements inform a model; temporary uptake is not automatically net durable removal.
AGB = 0,0673 × (ρ × D² × H)0,976
- Above-ground biomass
- 819 kg
- Below-ground biomass25% of AGB
- 205 kg
- Total dry biomass
- 1.024 kg
- Carbon47% of dry biomass
- 481,3 kg C
≈ 1.766 kg CO₂ · carbon × 3,67
Above ground ≈ 1,41 tBelow ground ≈ 0,35 t
03 / ACTIVE MANAGEMENT
Planting a tree is easy.
Managing a forest for years is the hard part.
Carbon removal depends on whether those trees survive, grow, remain healthy and are managed through the entire lifecycle.
One living system. Repeated care and measurement.
MEASURE · RECORD · VERIFY
- 01
Select & prepare
Growth starts with the right site.
- Site suitability
- Soil analysis
- Land preparation
- Water access
- Targeted fertilization
Field practice
Assess soil depth, drainage and pH, climate and frost risk, water availability and site constraints. Identify suitable land, prepare access and planting sites, and use subsoiling or deep loosening where appropriate. Fertilization is targeted to soil condition.
- 02
Establish
Young trees need active support to survive and establish.
- Planting
- Irrigation monitoring
- Vegetation control
- Survival & replacement
- Early protection
Field practice
Plant and irrigate during establishment, monitor water supply and control competing vegetation. Check survival and replace failed trees. Monitor and protect young trees from fungal disease and other pests when necessary.
- 03
Manage & grow
Young treeCoppiceSelected shootStraight trunkManaged crownThe goal is healthy, productive growth.
- Coppicing & shoot selection
- Formative pruning
- Straight trunk development
- Nutrient management
- Adaptive irrigation
Field practice
First-cycle coppicing and stool / shoot selection establish a new stem. Formative pruning and branch removal support a straight merchantable bole and knot-free trunk development. Adjust nutrients, irrigation where needed and ongoing silvicultural management to forest conditions.
- 04
Protect & measure
Know whether the forest is actually performing.
- Repeated forest inventory
- Diameter, height & survival
- Biomass estimates
- Field records
- Fire & disaster risk
Field practice
Periodic inventory records DBH, height, survival, tree count and photos. Volume and biomass estimates are updated with monitoring history to avoid overestimating or underestimating removal. Risk management includes fire prevention, firebreaks where appropriate, emergency access, storm and disaster planning, and insurance against fire, storm and catastrophic loss.
- 05
Harvest & store
The carbon story does not end at harvest.
- Harvest & logistics
- Material sorting
- Wood products
- Biochar destinations
- Regrowth & lifecycle records
Field practice
Plan harvest stages, machinery access and logistics. Sort and transport trunks and residual biomass; manage sawmilling, drying and product manufacturing. Track sawmill residues into pyrolysis, record biochar destinations and product life, support stump regrowth and reconcile lifecycle carbon accounting.
Monitoring, reporting and verification (MRV) is a continuous system, not a final inspection.
BEYOND THE FACTORY GATE
Carbon storage does not end at the factory gate.
ATLAS is designed to track the destination and expected lifetime of long-lived wood products, rather than simply assuming harvested carbon remains stored.
Trunks → wood products → product life → stored carbon
Beams, flooring, veneer and planks. No product lifetime is assumed here.
Biochar must also have a destination.
Production alone is not enough. Its quantity, carbon content and final application must be recorded.
Residual biomass → biochar → record → destination
Stumps remain for regrowth, beginning the next biological cycle.
04 / FULL-LIFECYCLE ACCOUNTING
We count what remains.
Not what merely passed through.
ATLAS is designed to account for CO₂ absorbed by growing trees, operational emissions, carbon returned to the atmosphere and carbon that remains stored in durable products and biochar.
CO₂ absorbed during growth
Measured standing biomass is a temporary carbon pool.
Process emissions & carbon returned
Planting · fertilizer · irrigation · maintenance · harvest · transport · sawmill · pyrolysis
Sources to account for; their contributions are not equal.Durably stored carbon
Track the carbon retained in wood products and biochar.
Net CO₂ removal
Account for project emissions against durable storage in comparable CO₂e terms.
Growth is measured. Operational emissions are accounted for. Carbon destinations are tracked. The result is a more transparent view of net CO₂ removal.
New forests
Not just protection of existing trees.
Real trees
Connected to identifiable land and measured growth.
Active management
From site selection through harvest, processing and regrowth.
Full-lifecycle accounting
Only the carbon that remains after losses and emissions is treated as net removal.